Our Approach

Our Approach

The goal of of our organization is to bring modern fishing techniques and tools to all anglers. Teaching and training as we engage in tournament fishing has always been our focus. Rich test techniques, lures and equipment and shares them with the world. Join us on all the social media platforms and reach out under our brand Reel Swede for great outdoor products, custom bass reproductions and timely advice.

Our Story

Our Story

Rich cut his tournament experience from fishing BASS federation tournaments as a young man and has fished competitive from a very early age. Learning from some of the best in and around Michigan and fishing competitive on a regular basis allows us to bring the latest information to you in a variety of formats. Rich is currently fishing KBF Kayak Bass Fishing, MKT Michigan Kayak Trail, Topwater Elite series, Major Leauge Fishing and BASS open tournaments. Join us here for all the action and reach out to us for any seminar, sponsorship or appearance needs.

Meet Rich Soderquist

Rich Soderquist has been teaching fishing techniques, promoting the fishing and outdoor industry for several decades. Teaching youth, tournament anglers and helping to grow the fishing industry are our main goals.

Rich carries multiple advanced business degrees and project management skills to help promote your products. These skills and his fishing experience strategically position him to train fishing skills and promote your brand.

Fellow Fishermen please join us on the journey and learn from our instructional videos and tournament action. Sponsors Join us as we fish multiple tournament trails and engage your target audience.


Rich Soderquist

Teacher and Promoter

Teaching you the latest and time tested techniques. Promoting products that are tournament tested and approved.

Gull Lake intro

Rich Soderquist

Tournament Angler

Rich's Kayak Tournament Rig-Old Town Autopilot 136. Powerpole


Rich Soderquist

Founder and CEO

                                                ReelSwede Outdoors

If we use it or sell it you can bet it catches fish!

Reach Out Anytime

Please reach out to us at [email protected] or to inquire about personal appearances, sponsorship opportunities or purchase our world famous baits.